Branding / Art direction / Space design / Space constraction

2023, Osaka

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We was in charge of the design, construction, and visual art direction of MasahikoOzumiParis Hankyu Umeda Main Store, which will open in October 2023.

Famous for its unique shape, “Zabuton Mont Blanc” is a cake born in Paris from the chef’s desire to promote Japaneseness to the world.

The cake, which was modeled and created using 3D CAD, was the unique idea of ​​a unique chef with an architectural background.

A style that sublimates the chef’s unconventional originality and diverse background into sweets.

When creating the store, we aimed for a physical expression that would make people empathize with these things.

The wall that separates the backyard from the sales floor mixes the corporate color of navy blue with earth tones such as blue, green, and brown, expressing the multilayered nature of MasahikoOzumiParis’ identity.